As a former Account Manager with The Concierge Club, Anthony Marino was assigned to the HP Canada account, where he was responsible for the planning, production and execution of nation-wide experiential marketing projects. Mondo Lulu was brought in to create graphics and collateral, working with HP Canada’s brand vision.
The highlight of this campaign featured Norman Powell, a current member of the Toronto Raptors. Its goal: to promote key products for HP Canada, such as the HP Sprocket portable photo printer and the HP Spectre x360 laptops. Respone to this project generated feature articles in BlogTO, Buzzfeed and Narcity and helped to build and maintain brand awareness for the client.
EVENT LOGISTICS AND MANAGEMENT